Mike De Santis @ Canopy

Meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations. Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. . We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters.Other topics covered in this episodeCreating a new consumer product categoryMoving beyond one-and-done purchasesBrand cross-overs Providing a consistent experience across digital and physicalKey TakeawaysYou build your brand online but you build your business in retailYou can get started in DTC, but to build a business these days you need to go omnichannel quicklyRetention is a massive growth lever for product businessesQR codes are a great way to drive subscription Please let us know your thoughts about the episode!Where to find Mike De Santis:Linkedin: https://www.linkedin.com/in/michael-de-santis-37227136/Websites:https://getcanopy.co/https://www.doris.dev/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it