Mike DeVries: How Enterprise SaaS Marketing and GTM Has Evolved

Mike is a veteran of the Enterprise SaaS world:- entered the software business in 1990- was part of the internet boom as CMO of Versata, taking it public in 2000- ran Wakesoft, Clarus Systems, and Instill Corporation as CEO- "semi-retired" to join the boards of various software companies- currently serving as President for LiftLabI will dive into how Enterprise SaaS marketing has evolved, what it takes to win in today's world, how companies need to rethink their go-to-market, how to do hand-shake-trust-based business in a virtual-first world, and many more things.Mike: https://www.linkedin.com/in/mkdevries/LiftLab: https://www.liftlab.com/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org