Mike Frisby interviews Laurence Thomas about Property Lead Generation with Facebook/Instagram

In this episode of the Property Business Accelerator Podcast, Mike interviews Laurence Thomas of Laurence Marketing.  Laurence has been working with Mike over the past couple months to help him with his property lead generation & to understand more about Facebook metrics/analytics.  Mike has been running Facebook advertising campaigns for many years but up until August last year, didn't really know if these adverts were working properly.  He didn't quite know how to analyse the data and decided to employ Laurence and his team to really help understand how Facebook/Insta marketing worked and the best way to generate much needed business leads. A key learning after seeing data produced from his first campaign with Laurence was that he was spending around the same budget as before but he could finally see where this money was going, he could effectively track each lead and the VERY sad reality was that he realised just how much money he had spent on adverts before that weren't producing the best results.  That money could have been used much more effectively by tweaking adverts, split testing etc. and producing better leads and cash flow into the business. Hindsight, ey! Fast forward to 2021, Mike and his team have learnt so much and his lead generation game is much stronger - yay! In this episode, Laurence speaks about investing in the growth of your business and just why it's so important.  He touches on how to make adverts stand out, talks about the importance of targeting and understanding the lifetime value of a customer. Mike & Laurence also chat about case studies, budgets and business tips for anyone starting their own business. If you found this episode interesting and wanted to speak to Laurence to see how he could help you in your business, get in touch with him via his website which is https://laurencemarketing.com/home (he comes highly recommended).