Mike Harmon: Customer Insight Through a Lender's Lens

Tune in for some customer intelligence and perspective, but not from an equipment buyer…but rather from someone who has a front-row seat on buyer activity every day. This month, we're talking to Mike Harmon, vice president of sales at IEDA Associate Member AFG. A well-known IEDA sponsor and advertiser, Harmon brings us some market insight through the back door, you might say, based on his daily interactions with equipment end users as well as independent dealers. Kicking off with a look at trends and rates in the construction equipment finance sector, we then explore what's on the minds of equipment buyers — what they're concerned about and whether optimism or pessimism prevails so far this year. Join us as we discuss buying and pricing trends, too, as well as what dealers can do to sweeten the pot on a stagnating deal.   Connect with Mike: LinkedIn   Connect with IEDA: Visit IEDA Group Website IEDA Events   Produced By: Social Chameleon