EPISODE · Jun 2, 2026 · 33 MIN
Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines
from CMO Confidential
A CMO Confidential Interview with Mike Kaput, the Chief Content Officer at SmarterX and Marketing AI Institute and co-host of "The Artificial Intelligence Show."Mike shares research across 2000 companies regarding AI adoption and highlights the gap between what companies say they are doing and what is happening, the fact that only 25% of companies have achieved "scaling" status, and how larger companies can be slowed by complexity.Key topics include:- Why training and education represent the biggest obstacle to progress- Why you should measure "tool usage"- Why job clarity is important for agents.Tune in to hear about rising AI pessimism and building yourself a "second brain." This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:12 – Intro: Meet Mike Kaput & AI topic overview02:37 – State of AI report: how the data was gathered05:53 – Key insight: people vs organizations gap06:43 – What scaling AI actually looks like08:06 – Pilot phase reality across companies10:11 – AI hype vs real adoption13:02 – The “say vs do” gap in execution14:15 – AI literacy is the #1 barrier16:13 – How to assess AI maturity (individual & company)20:06 – Biggest mistake: tools without training23:20 – AI agents, risks, and what’s next#AI #ArtificialIntelligence #AIMarketing #AIBusiness #GenerativeAI #AIAgents #MarketingAI #DigitalTransformation #AIAdoption #AITrends #FutureOfWork #Automation #MarketingStrategy #EnterpriseAI #AIWorkflows #AIEducation #AProductivity #AIInnovationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
A CMO Confidential Interview with Mike Kaput, the Chief Content Officer at SmarterX and Marketing AI Institute and co-host of "The Artificial Intelligence Show."Mike shares research across 2000 companies regarding AI adoption and highlights the gap between what companies say they are doing and what is happening, the fact that only 25% of companies have achieved "scaling" status, and how larger companies can be slowed by complexity.Key topics include:- Why training and education represent the biggest obstacle to progress- Why you should measure "tool usage"- Why job clarity is important for agents.Tune in to hear about rising AI pessimism and building yourself a "second brain." This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.⏱️ Chapters01:12 – Intro: Meet Mike Kaput & AI topic overview02:37 – State of AI report: how the data was gathered05:53 – Key insight: people vs organizations gap06:43 – What scaling AI actually looks like08:06 – Pilot phase reality across companies10:11 – AI hype vs real adoption13:02 – The “say vs do” gap in execution14:15 – AI literacy is the #1 barrier16:13 – How to assess AI maturity (individual & company)20:06 – Biggest mistake: tools without training23:20 – AI agents, risks, and what’s next#AI #ArtificialIntelligence #AIMarketing #AIBusiness #GenerativeAI #AIAgents #MarketingAI #DigitalTransformation #AIAdoption #AITrends #FutureOfWork #Automation #MarketingStrategy #EnterpriseAI #AIWorkflows #AIEducation #AProductivity #AIInnovation See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines
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