Mike Latch

From physicist and engineer to sales professional, CEO and author, Mike Latch has mirrored and lived the evolution of business, sales, technology, and AI. On this episode, Mike shares how his skeptical move to sales eventually led to the founding of a couple of tech companies and the book Sales Sucks. Mike shares his philosophical approach to being coachable, finding a company where leadership supports learning, and how sales processes and AI enable businesses to rapidly adapt to change.