Mike Lee: Associate professor of Marketing at Auckland University discusses Lush deleting all their social media

Cosmetics brand Lush has removed of all its social media platforms, including Instagram, Facebook and Snapchat.  The retailer says social media is a place no one should be encouraged to go and visit.  In order to return to the platforms, Lush wants them to introduce best practice guidelines and have international regulations.  Mike Lee, Associate Professor of Marketing at Auckland University, joined Heather du Plessis-Allan. LISTEN ABOVESee omnystudio.com/listener for privacy information.