Mike Linton CRO of Ancestry.com / former CMO of Farmers Insurance

from The Ad Podcast · host Dylan Conroy

In this Episode of the podcast I sit down with Mike Linton, the CRO of Ancestry.com and the former CMO of Farmers Insurance. Mike addresses his career bucking the trend of CMO tenure at organizations like P & G, Best Buy, Farmers Insurance and now Ancestry.com.  Mike addresses topics like how to spot a unicorn business, who should get to vote on different marketing decisions, how marketing is like making a Martini, how to adopt tech in a marketing org quickly but not to quick, and a host of other exciting topics! 

What this episode covers

In this Episode of the podcast I sit down with Mike Linton, the CRO of Ancestry.com and the former CMO of Farmers Insurance. Mike addresses his career bucking the trend of CMO tenure at organizations like P & G, Best Buy, Farmers Insurance and now Ancestry.com. Mike addresses topics like how to spot a unicorn business, who should get to vote on different marketing decisions, how marketing is like making a Martini, how to adopt tech in a marketing org quickly but not to quick, and a host of other exciting topics!

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Mike Linton CRO of Ancestry.com / former CMO of Farmers Insurance

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How long is this episode of The Ad Podcast?

This episode is 20 minutes long.

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This episode was published on September 23, 2019.

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