Mike Manzella on Growing Racquet Clubs, Instructor Shortages, and Soft Skills | Unscripted

Mike Manzella, founder of ProServe Solutions, has spent the better part of his career figuring out what makes racquet sports clubs work. After more than two decades running clubs and a stint in corporate marketing and tech consulting, he went all in on building a business to help clubs do it better. In this Unscripted conversation with Ashley Owens, Mike talks about what clubs at every stage need to be thinking about, from filling courts in year one to maximizing profit density at a mature facility. He also gets into the staffing challenges facing the industry, why he hires for character over credentials, and what he thinks clubs need to do right now to stay competitive.What’s Covered: Mike Manzella is the founder of ProServe Solutions and spent 20+ years running and operating tennis and pickleball clubs before transitioning into corporate marketing and tech consulting.After missing the racket sport industry, he launched ProServe Solutions about nine months ago and has been working with clubs full time ever since.Even well-established clubs are still operating on pen and paper or disconnected systems, and a big part of his work is helping operators understand what technology can actually do for them.He reframes the AI conversation with legacy-minded operators by calling it digital transformation instead, since the term AI carries negative connotations for some.It's YOUR club's season growing! Schedule a demo with us here and see how we can grow your club- https://courtreserve.com/schedule-a-call/Learn more about ProServe here https://proservesolutions.info/