Mike Matthews - An Inside Look at the Supplement Industry (Overrated/Underrated) | PD Podcast Ep.163

Today, we have a very special guest—Mike Matthews. Mike is the founder and owner of Legion Athletics Supplements, which he created ten years ago with the goal of bringing something unique to the sports supplement space. Legion is now the #1 best-selling brand of all-natural sports supplements, with over 800,000 customers served and 4 million bottles sold. Sue sits down with Mike for a peak behind the curtain of the supplement industry and a special edition of overrated vs. underrated. Listen in as they discuss topics like electrolytes, fat burners, fake science, and more! As always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode! Timestamps: (0:00) Introducing Mike Matthews (1:17) O/U - Yohimbine (10:24) Why education & honesty are pillars of Legion's business model (15:49) O/U - Electrolyte supplements (29:14) Margins & ingredient quality in the supplement industry (42:36) O/U - Fat burners with caffeine (51:33) Challenges & transparency with naming products & sourcing ingredients (1:05:07) The benefits of offering caffeine-free versions of products (1:09:53) Coffee talk & Mike's current favorite (1:16:58) O/U - L-theanine paired with caffeine (1:27:26) Mike's favorite flavors for pre-workout/creatine (1:29:31) Books Mike is currently reading (1:39:31) Mike's current favorite meal (1:47:30) What Mike is up to next Try Legion (use code sue): https://legionathletics.rfrl.co/28eq4 Muscle for Life Podcast: http://mfl.show Buy Mike's Books: https://legionathletics.com/products/books Find Mike on Social: X: https://twitter.com/muscleforlife IG: https://www.instagram.com/muscleforlifefitness Try Mike's favorite coffee (specifically the Dolce Blend): https://espressovivace.com Have questions for future episodes or have a topic you'd like us to cover? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7 Our FULL 12-Week Glute Program is LIVE (use code POD at checkout for $25 off!) - https://dedicated-artist-6006.ck.page/fdf6fcd8da?utm_source=PD&utm_medium=podcast&utm_campaign=12WeekGluteProgram&utm_id=12WeekGluteprogram Check out our FREE 4-Week Glute Program - https://bit.ly/podcastglutes Inquire to learn about nutrition-only coaching WITH exercise review - https://bit.ly/optimizeglutes Interested in the Physique Development Training Club App? Join here! - https://physiquedevelopment.app Keep up to date with all things PD, get exclusive content, snag freebies, and more by joining our email list! - https://dedicated-artist-6006.ck.page/emailsignup Grab a band tee here! - https://shopphysiquedevelopment.com Looking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ewAMxk1w Interested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNA For more videos, articles, and information, head to - https://physiquedevelopment.com To follow the team on Instagram: Coach Alex - https://www.instagram.com/alexbush__ Coach Sue - https://www.instagram.com/suegainz Physique Development - https://www.instagram.com/physiquedevelopment_ If you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest, content to you in the form of a podcast. Thank you for listening and we will see you all next time! ---- Produced by: David Margittai | In Post Media Website: https://www.inpostmedia.com Email: [email protected] © 2024, Physique Development LLC. All rights reserved.