Mike Morse on Building a $310M Law Firm with Culture at the Core

from Overruled with Scott Vicknair · host Scott Vicknair

Send us Fan MailToday, we’re excited to welcome Mike Morse, founder of Michigan’s largest personal injury firm and author of Fireproof, to talk about the lessons he’s learned from three decades of practice and leadership. Mike has become a mentor and friend to us, and we’re looking forward to going inside his incredibly successful business. Growing a law firm from 25 employees to more than 240 without losing your culture is something every business owner strives for, and Mike will share how hiring a business coach transformed his approach. Plus, learn why culture and core values are the foundation of retention, and how growth creates opportunities for every team member, not just leadership. From culture and client advocacy to lessons about insurance companies and managing mistakes, Mike’s insight will clearly help attorneys but will also benefit leaders and entrepreneurs in all professions. Here’s what we discuss in this episode:0:00 – Meet Mike2:17 – The Work Culture5:19 – Growth for everyone8:09 – What motivates him15:09 – Insurance companies & litigation20:02 – Accepting mistakes in the business24:08 – Rapid fire questions About the Mike Morse Law Firm: https://www.855mikewins.com/ Get the Fireproof book: https://fireproofmyfirm.myshopify.com/products/fireproof-a-five-step-model-to-take-your-law-firm-from-unpredictable-to-wildly-profitable Injured? Begin the process here: Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ Probate, Succession and Estate Legal Needs?Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/More ResourcesSubscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1

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This episode was published on September 4, 2025.

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