Mike Muhney - Tales from the 17% Club (#74)

As we continue our Tales from the 17% Club series, host Tom Bronson speaks with Mike Muhney about his successful business transition. Only 17% of business owners successfully transition their business to a buyer or the next generation, so Mike is a member of what we call the 17% Club. As rewarding as a transition can be, the journey to a sale can be long and difficult. Mike describes the process and outcome to Tom as well as what he learned along the way. Listen now to hear tales from the 17% club, so you can become a member someday!Mike Muhney is the co-inventor of ACT! Contact Software, the recognized catalyst for the Customer Relationship Management industry. He is passionate about sharing unique insights with participants and helping others build and enhance their relationships, their networks, and even their careers. Mike is a recognized expert in the field of relationship management, entrepreneurship, and software development. He began his career as an IBM-trained sales professional, and there learned the value of establishing genuine connections with others.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.Mastery PartnersElevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.  Mastery has developed a 4-Step Process to help business owners achieve their dreams.STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.