EPISODE · Apr 15, 2020 · 41 MIN

Mike Nardella, CEO and Founder, Relevize

from Angel Invest Boston · host Sal Daher, CFA - Angel Invest Boston Podcast

Sal's Investment Syndicate: Click Link to Sal's Syndicate Mike Nardella built an ad agency while an undergrad at Boston College. That work would eventually lead to the founding of Relevize, a platform that facilitates the interactions of big brands with their local partners. Trends in social media are presenting big opportunities for this Boston-based startup. Highlights from the interview: Sal Daher's Intro Chance Encounter at Venture Lane Startup Hub Mike Nardella's Bio What Mike Nardella's Company Does and Why It's Important "Yeah, local connections, brand awareness and... You know, this works across a ton of different industries." "But now all of a sudden, 600,000 potential patrons of Boston are coming across something from Landsdowne and that's free for the partner, for the pub itself." The Founding Story of Relevize Running a College-Focused Ad Agency Led Mike Nardella to Discover the Opportunity Presented by Local Partners of Huge Brands The Competitive Landscape for Relevize Fast Traction Circa 2025: ", I really see us being the be-all, end-all for those partner-based interactions and those actionable partner-based campaigns." Relevize Also Sees the Potential of in Where Influencer Marketing Is Going Sal Daher Talks About Squadle and Invites Accredited Investors to His Syndicate List How Is Investing in a Company Like Relevize Going to Produce an Attractive Return? What's Most Promising About Relevize Is that a Thin Layer of Technology Can Allow the Creation of Huge Value Across Many Industries? "…the value prop for them is so high, to be included in these brand dollars in these campaigns... We once had 50 Irish pubs on board in 48 hours." Mike's College Entrepreneurship Experience "… when I was in college, my extracurriculars were almost important than my curriculars a lot of the time." Mike Nardella's Acting Career "…I think being able to deal with that constant rejection really helps you become an entrepreneur because you know, it's a game-" Mike Nardella Puts in a Word for V Foundation