Mike Pentz and Mets Kramer and I continue our conversation about branding, addressing the challenges of getting this done.

Send us Fan MailTransferring any business from transactional to aspirational is tough. Changing a culture is very difficult. Our conversations meander all over the subject. You will get many ideas and hear about how to embed a brand in a business.  Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers.We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.