Mike Potter: The growth hypothesis

In today’s episode, Allan and Lauren talk to Mike Potter, co-founder and CEO of Ottawa-based SaaS company, Rewind. Rewind is a back-up service for SaaS applications to copy critical and important business data into the cloud. Think of it as insurance for your data! What started as an itch to start a side project evolved into a hypothesis: the churn rate on a backup product would be low. Mike dives into the evolution of Rewind—how it started and where it’s going—and their explosive growth on the heels of a combined $80M USD in Series A and Series B funding. And, the coveted question that we ask every guest: What does succeed with data mean to you? Metrics mentioned in this episode:Customer Lifetime Value (LTV): https://www.klipfolio.com/metrics/saas/customer-lifetime-value LTV/CAC Ratio: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcacChurn: https://www.klipfolio.com/metrics/saas/logo-churn MRR: https://www.klipfolio.com/metrics/saas/monthly-recurring-revenue NRR: https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate Magic number: https://www.klipfolio.com/metrics/saas/magic-number Rule of 40: https://www.klipfolio.com/metrics/saas/rule-of-40 CAC payback period: https://www.klipfolio.com/metrics/saas/cac-payback-period Total addressable market (TAM): https://www.klipfolio.com/metrics/saas/total-addressable-market If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics Subscribe to the Metric Stack newsletter to get new benchmarks, trending metrics content, and tips and tricks to help you level up your analytics delivered to your inbox weekly: https://metricstack.substack.com/subscribe