EPISODE · Mar 9, 2017 · 14 MIN
Mike Poyser: The Virtuous Circle of Improvements
from B2B Nation · host B2B Nation
Mike Poyser, the VP of analytics at Aimia Americas, was a recent guest on B2B Nation. We talked about moving to the customer lifetime value mindset, searching for signifiers of longevity that marketers can measure, how to engage with super-customers and scale that to a broader customer base, and more!
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Mike Poyser: The Virtuous Circle of Improvements
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