Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity

from Bare Knuckles and Brass Tacks · host George Kamide

CISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry.George K and George A talk to Mike about:💡 Where companies now need to focus their energy in a new VC reality.📉 How the end of free money affects sales culture and outreach methods🤔 How security leaders are thinking about purchases, with tightened budgets🪗 Why the cyber ecosystem is more like an accordion than anything else!🎧 Check out Mike’s excellent newsletter, “$ecurity, Funded”

What this episode covers

CISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry. George K and George A talk to Mike about: 💡 Where companies now need to focus their energy in a new VC reality. 📉 How the end of free money affects sales culture and outreach methods 🤔 How security leaders are thinking about purchases, with tightened budgets 🪗 Why the cyber ecosystem is more like an accordion than anything else! 🎧 Check out Mike's excellent newsletter, "$ecurity, Funded" [https://www.returnonsecurity.com/]

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Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity

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This episode was published on October 23, 2023.

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