Mike Rich: Winning the Online Parts Game

Mike Rich is the Vice President of Marketing at RevolutionParts.In this episode we delve into a revolutionary new tool released by RevolutionParts that tackles the age-old problem of obsolescence in the automotive industry.👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:The Obsolescence ChallengeAbout 25% of dealers struggle with obsolete parts accumulating in their inventory, leading to wasted space and financial losses. But is there a way to turn this problem into an opportunity?Introducing the Obsolescence ToolMike Rich introduces the game-changing "Obsolescence Buster" tool, an ingenious dynamic pricing tool designed to address the obsolescence issue head-on. He elaborates on how RevolutionParts integrates with dealers' DMS inventory, automating the process of identifying and tagging obsolete parts based on specific rules set by the dealer and offers custom pricing on obsolete parts, making them more attractive to potential buyers.The Path to RevolutionMike reveals the backstory behind the development of the tool. He shares how dealers have been manually tackling the obsolescence problem for years and explains RevolutionParts vision to automate and optimize the process to help dealers gain more from their obsolete parts. Learn how RevolutionParts developed this innovative solution over time, refining their strategies to empower dealers and streamline their processes. The tool ensures real-time management of obsolescence, preventing a backlog of unwanted parts and making obsolete inventory a thing of the past.Unlocking the Power of eBayMike explains how the platform's eBay integration opens up new avenues for dealers to reach actively engaged buyers looking for hard-to-find parts. He shares the success stories of dealers who have seen significant growth in sales after partnering with RevolutionParts. The integration with eBay opens up a vast network of active buyers, enhancing the chances of selling obsolete parts at premium prices.Beyond eBay: Expanding OpportunitiesMike highlights that RevolutionParts goes beyond eBay, providing additional platforms to help dealers sell their obsolete parts effectively. He discusses plans for an obsolete parts marketplace and how dealers can reach out to wholesale buyers through B2B channels, expanding their reach and revenue potential.Join Ted and Mike as they unravel the secrets of RevolutionParts' Obsolescence Tool and explore how dealers can transform their obsolete parts inventory into a lucrative opportunity. Say goodbye to the obsolescence dilemma and embrace a revolutionary way to sell parts in the digital age.Get ready to embrace the digital revolution in parts sales!Listen to the episode featuring Mike Rich for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Mike RichConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement