Mike Sanchez | Emergent Layer

What cannabis entrepreneurs need to know about public relations While both advertising campaigns and public relations campaigns can improve brand awareness there is a difference how and when they should be used. Unfortunately, many start-ups do not understand the difference and frequently fail to achieve the results that they desire. Mike Sanchez from Emergent Layer joins Ross O'Brien and Maggie Kelly from Bonaventure Equity to explain some important public relations dos and don't to help businesses improve their brand's exposure. Produced by PodConX Cannabis Capital - https://podconx.com/podcasts/cannabis-capital Ross O'Brien - https://podconx.com/guests/ross-obrien Maggie Kelly - https://podconx.com/guests/maggie-kelly Bonaventure Equity - https://www.bvequity.com/ Mike Sanchez - https://podconx.com/guests/mike-sanchez Emergent Layer - https://emergentlayer.com/