Mike True — How AI is Redefining AdTech, Attribution & Multi-Channel Growth

Mike True is the co-founder and CEO of Prescient. Before founding the company in 2019, he helped clients at App Annie, IBM, and Oracle grow revenue through AI and analytics solutions. He holds a B.S. in Marketing from Salve Regina University. Mike True LinkedIn: https://www.linkedin.com/in/michaeljtrue/ Website: https://prescientai.com/ Flor Laorga LinkedIn: https://www.linkedin.com/in/flor-laorga/ X: https://x.com/florlaorga Website: https://aifn.co/flor AI Frontier Network Website: https://aifn.co LinkedIn: https://www.linkedin.com/company/ai-frontier-network/ X: https://x.com/aifn_co YouTube: https://www.youtube.com/@ai-frontier-network OUTLINE 00:00 Start 00:39 Founding Prescient During the Pandemic 02:58 Lessons from IBM and Oracle 04:20 Three Crucial Startup Tips 06:43 Responsible and Secure Data Practices 07:53 Uncovering Hidden Trends in Marketing 09:53 Measuring AI's Impact on Marketing 17:21 Future of AI-Driven Advertising 20:58 Traits of Successful Founders and Investors