Mike Weissman on SoundCloud's Creator Strategy, Web 3.0, and Building a Music Entertainment Business

Mike Weissman is the CEO of SoundCloud. He returns to the podcast to talk about the independent artist community, user-centric monetization, and the potential in NFTs and the like in a Web 3.0 era. He then weighs in on the revenue model in relation to the rise of streaming services and on SoundCloud’s progress to becoming a modern music entertainment business. If you are interested in the future of the music industry, this is the episode for you! Episode Highlights: [02:38] The 3 pieces to SoundCloud’s growth and success [07:55] How fan-powered royalties work and benefit artists [13:20] What Mike is seeing from major labels [16:00] The opportunities in Web 3.0  [19:30] On the $10 all-you-can-consume subscription model [23:35] SoundCloud’s partnerships and future plans [26:28] Podcasting versus music streaming versus video [31:50] On SoundCloud’s international growth Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Mike Weissman, @mweissman2, SoundCloud   Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.