Miki Agrawal: How to Build Authentic, Purpose-Driven Brands

Miki Agrawal is an innovative entrepreneur, continually pushing the boundaries of traditional business models. As a founder, Agrawal has carved a unique path, bringing authenticity and revolutionary ideas to address unspoken societal needs. Her ventures span from revolutionizing menstrual products to transforming bathroom hygiene, each marked by a strong commitment to sustainability and positive change.   In this episode of the Culture Leaders Podcast, Miki Agrawal shares her insights into disrupting traditional markets and the importance of staying true to one's vision and values. She delves into the significance of addressing real-world problems with inventive solutions, and the impact of building brands that resonate with contemporary societal needs.   Join us as Miki Agrawal walks us through her entrepreneurial adventures, discussing the challenges and triumphs of building boundary-pushing businesses. She reflects on the importance of authenticity in entrepreneurship and the role of creative thinking in driving sustainable, positive change in the business landscape.   Segmented Timestamps:  [00:21] Miki's creative process and journey into entrepreneurship.  [01:28] The influence of diverse cultural backgrounds on her perspective.  [11:21] Balancing personal authenticity with business strategy.  [20:22] Insights into building disruptive brands and products.  [31:26] Managing diverse teams and fostering inclusive work cultures.  [40:19] The evolution of Agrawal's entrepreneurial approach.   Notable Quotes: "My purpose is probably to be a champion of curiosity." - Miki Agrawal "Everything in the world is made up. So why can't we invent new possibilities that feel really, really good to all of us?" - Miki Agrawal "You have to be real clear about where the organization is going." - Miki Agrawal "I think the most beauty that people want from you is your authenticity." - Miki Agrawal "The vision of my brands is actually not just a business strategy, but deeply embedded into our core mission." - Miki Agrawal "I believe in questioning the status quo and finding better solutions to everyday needs." - Miki Agrawal "It's not just about being disruptive; it's about creating a meaningful impact." - Miki Agrawal   USEFUL LINKS   Reach Miki at: Instagram - https://www.instagram.com/mikiagrawal/ Twitter - https://twitter.com/twinmiki/ Website - https://hellotushy.com/   Books: https://www.amazon.com/Disrupt-Her-Manifesto-Modern-Miki-Agrawal/dp/1401955568/ref=sr_1_1?ie=UTF8&qid=1545171233&sr=8-1&keywords=disrupther https://www.amazon.com/Do-Cool-Sh-Business-Happily/dp/0062261533/ref=sr_1_1?ie=UTF8&qid=1378771953&sr=8-1&keywords=do+cool+shit   GET MORE FROM THE CULTURE LEADERS PODCAST Connect with Us on Social Media: https://www.instagram.com/jess_kriegel/ https://www.linkedin.com/in/jessicakriegel  https://www.linkedin.com/company/culturepartners/ Visit Our Website: https://www.jessicakriegel.com/ https://culturepartners.com/ Enjoyed the episode? We'd love to hear your thoughts! Please leave us a review.