Miles Baker-Clarke's Ride to a More Diverse and Inclusive Cycling World

Cycling, a sport known for its rigorous physical demands and scenic escapes, faces a persistent challenge far from the physical: diversity and inclusivity. In a candid conversation on the Ride To Success Podcast, Miles Baker-Clarke, a seasoned marketer within the cycling industry, shares his insights and personal experiences, underscoring the pressing need for change with Pedro Couto Lopes. "In my cycling club of 300+ people, there is only 1 person of colour" Despite his deep love for cycling, Baker-Clarke is acutely aware of the sport's diversity problem. "In my club of 300+ people, there is no one of colour, apart from me" he states, highlighting a glaring issue that extends beyond his local cycling club to the cycling industry at large. The lack of representation is not merely a numbers game; it's about what those numbers signify—a barrier to entry and a sense of alienation for underrepresented communities. Find out more about Miles's transformative work in the Ride To Success podcast. Chapters: ~ Assessing Diversity in Cycling ~ Where the Cycling Industry Falls Short ~ Challenges to Diversity and Inclusivity ~ Strategies for a More Inclusive Cycling World ~ Introducing Cycling Culture Club ~ Marketing for a Diverse Cycling Community ~ Engaging Diverse Groups in Cycling ~ Hopes for a More Inclusive Cycling Industry ~ Journey Ahead for Cycling's Diversity and Inclusion - You can find Miles's work here: https://www.cyclingcultureclub.cc/ Instagram: @cyclingcultureclub @miles_on_bikes - Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ Thanks for listening #Cycling #Podcast #RideToSuccess