Millennials and Generation Z in the Age of Coronavirus

The coronavirus pandemic is hitting at a time when Millennials and Generation Z are reaching critical milestones in their lives. For Millennials, this is the second economic recession they've experienced after the global financial crisis in 2008. For Generation Z, COVID-19 will be the defining crisis of their generation as they finish their education and enter the workforce. Euromonitor International expects a rise in youth unemployment; but as the labour market tightens, we may see a rise in entrepreneurship and start-ups along with gig work and job-hopping.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.