Millennials VS. Boomers: Analyzing Consumer Shopping Behavior

When making purchases both large and small, today's American consumer is looking beyond product price and quality. They're also taking into account what a brand says, what it does and what it stands for, and ultimately buying from companies that have a strong purpose that aligns with their personal values and beliefs. Accenture Strategy's latest Global Consumer Pulse Research surveyed nearly 8,000 American consumers to gauge their expectations of brands and companies today. My guest is senior managing director at Accenture Strategy, Bill Theofilou.