Millet-based children's food brand Slurrp Farm betting big on FY26 for scale up

At a time when consumers are increasingly seeking healthier food options, Slurrp Farm has been charting its own course and scaling up rapidly. Wholesum Foods, the parent of Slurrp Farm is currently at Rs 150 crore run-rate and is nearly EBITDA positive, Co-Founder Shauravi Malik told businessline. The company ended FY25 with revenues of Rs 106 crore up nearly 52 per cent and is doubling down on quick-commerce in a big way besides launch of new products and deeper offline retail expansion, she added.   Founded in 2016 by Meghana Narayan and Malik, Wholsum Foods is the parent company of the children’s food brand, Slurrp Farm, and the super grain company, Mille.   The company is backed up by marquee investors including Fireside Ventures, Investment Corporation of Dubai, Sharrp Ventures, and Narotam Sekhsaria Family Office among others. It has raised about Rs 141 crore so far. In 2022, Actress Anushka Sharma came onboard as an investor as well as the brand ambassador.   The D2C company may look at raising fresh funds in the coming year, Malik said while adding that it will be done with a calibrated strategy.  Listen in to know more