Millet Mania
Episode 370 of the The Morning Brief podcast, hosted by The Economic Times, titled "Millet Mania" was published on February 9, 2023 and runs 30 minutes.
February 9, 2023 ·30m · The Morning Brief
Episode Description
Millets, the ancient grain family of jowar, bajra and ragi, are making a comeback into India’s foodscape. They are in PM Narendra Modi's podcasts and FM Nirmala Sitharaman’s budget speech; FMCG giants and startups are selling them as cookies and cakes; and food influencers are dishing out constant content on them. Millets aren’t new to India’s culture or kitchens. They are full of nutrients and easy to produce. But in a country obsessed with rice, wheat and pulses, they aren’t widely produced or consumed. Will that now change?What will it take to get millets to thousands of Indian dining tables? Host Ratna Bhushan talks to Meghna Narayan, co-founder at Slurrp Farm, Dr C.V. Ratnavathi, director of the Indian Institute of Millets Research (IIMR) and Prashant Parameswaran, Managing Director at Tata Consumer Soulfull Private Ltd.
Credits: Narendra Modi, HealthifyMe, HealthifyMe, Business Today
If you like this episode from Ratna Bhushan, you can check out her episodes - Breathless Bharat: Air Pollution, a national crisis, From Bikaner to BSE: Snacking Away, The Hot Business of Chilled Beer: From Pint to Pub and more!
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