Millet Mania episode artwork

EPISODE · Feb 9, 2023 · 30 MIN

Millet Mania

from The Morning Brief · host The Economic Times

Millets, the ancient grain family of jowar, bajra and ragi, are making a comeback into India’s foodscape. They are in PM Narendra Modi's podcasts and FM Nirmala Sitharaman’s budget speech; FMCG giants and startups are selling them as cookies and cakes; and food influencers are dishing out constant content on them. Millets aren’t new to India’s culture or kitchens. They are full of nutrients and easy to produce. But in a country obsessed with rice, wheat and pulses, they aren’t widely produced or consumed. Will that now change?What will it take to get millets to thousands of Indian dining tables? Host Ratna Bhushan talks to Meghna Narayan, co-founder at Slurrp Farm, Dr C.V. Ratnavathi, director of the Indian Institute of Millets Research (IIMR) and Prashant Parameswaran, Managing Director at Tata Consumer Soulfull Private Ltd.Credits: Narendra Modi, HealthifyMe, HealthifyMe, Business Today If you like this episode from Ratna Bhushan, you can check out her episodes - Breathless Bharat: Air Pollution, a national crisis, From Bikaner to BSE: Snacking Away, The Hot Business of Chilled Beer: From Pint to Pub and more! You can follow our host Ratna Bhushan on her social media: Twitter and Linkedin  Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.

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Millet Mania

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This episode was published on February 9, 2023.

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Millets, the ancient grain family of jowar, bajra and ragi, are making a comeback into India’s foodscape. They are in PM Narendra Modi's podcasts and FM Nirmala Sitharaman’s budget speech; FMCG giants and startups are selling them as cookies and...

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