Milliardenmarkt Zahnpflege: Happybrush-Gründer Stefan Wal...

What this episode covers

Wie knackt man einen Markt, der seit Jahrzehnten von zwei Giganten beherrscht wird? Stefan Walter, Gründer des Zahnpflege-Startups Happybrush, hat es mit Oral-B und Philips aufgenommen und macht heute Umsätze im zweistelligen Millionenbereich. Im OMR Podcast gibt er Einblicke in seine Reise von Procter & Gamble zum erfolgreichen Entrepreneur. Er erklärt, wieso eine schwarze elektrische Zahnbürste anfangs eine Revolution im Drogerie-Regal darstellte, was der Auftritt bei "Die Höhle der Löwen" gebracht hat, wie lukrativ das Abo-Modell mit elektrischen Zahnbürsten ist und welche Rolle Testergebnisse auf dem Zahnpflegemarkt spielen.

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How long is this episode of OMR Podcast?

This episode is 55 minutes long.

When was this OMR Podcast episode published?

This episode was published on May 27, 2026.

What is this episode about?

Wie knackt man einen Markt, der seit Jahrzehnten von zwei Giganten beherrscht wird? Stefan Walter, Gründer des Zahnpflege-Startups Happybrush, hat es mit Oral-B und Philips aufgenommen und macht heute Umsätze im zweistelligen Millionenbereich. Im...

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