EPISODE · Feb 27, 2026 · 56 MIN
Mills County Tourism Is Growing | Lu Peverill on Murals, Trails, and Hidden Gems
from Mills County Routes · host Carlene Hall
What makes Mills County worth the trip and worth the stay?In this episode of Mills County Roots, Carlene Hall sits down with Lu Peverill, Chair of the Mills County Tourism Committee and owner of Hillsdale Lily Garden. Lou shares how tourism in Mills County is evolving, from murals in every community to the Tenderloin Trail, outdoor adventures, and new marketing efforts that are putting the county on the map.With deep family roots in Hillsdale dating back to the 1800s, Lu talks about legacy, leadership, and what it takes to build pride across eight communities. You’ll hear about:• The vision for a mural in every town • 31 outdoor adventure locations across the county• The Travel Iowa grant supporting new video marketing• The Lily Fest and agritourism at Hillsdale Lily Garden• How small towns can collaborate instead of competeIf you think there’s nothing to do in Mills County, this conversation may change your mind.Visit: visitmillscounty.comFollow: Visit Mills County on FacebookLearn more about Hillsdale Lily Garden and Lily Fest this JulyIf you care about small towns, local business, and the future of Southwest Iowa, this one is for you.
What this episode covers
What makes Mills County worth the trip and worth the stay?In this episode of Mills County Roots, Carlene Hall sits down with Lu Peverill, Chair of the Mills County Tourism Committee and owner of Hillsdale Lily Garden. Lou shares how tourism in Mills County is evolving, from murals in every community to the Tenderloin Trail, outdoor adventures, and new marketing efforts that are putting the county on the map.With deep family roots in Hillsdale dating back to the 1800s, Lu talks about legacy, leadership, and what it takes to build pride across eight communities. You’ll hear about:• The vision for a mural in every town • 31 outdoor adventure locations across the county• The Travel Iowa grant supporting new video marketing• The Lily Fest and agritourism at Hillsdale Lily Garden• How small towns can collaborate instead of competeIf you think there’s nothing to do in Mills County, this conversation may change your mind.Visit: visitmillscounty.comFollow: Visit Mills County on FacebookLearn more about Hillsdale Lily Garden and Lily Fest this JulyIf you care about small towns, local business, and the future of Southwest Iowa, this one is for you.
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Mills County Tourism Is Growing | Lu Peverill on Murals, Trails, and Hidden Gems
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