Milton Campis | Black Belt Digital Marketing & Jiu Jitsu Dummies Podcast

Milton Campis is a BJJ blackbelt, the founder of Black Belt Digital Marketing, and the host of the JiuJitsu Dummies Podcast host.  Milton emphasizes the importance of the Google Business Profile (GBP) in establishing a local presence and driving traffic to businesses. Milton explains the strategies his company uses to optimize the GBP, including posting regularly, getting reviews, and building out directories. He also highlights the long-term value of these strategies compared to paid advertising. Overall, Milton's expertise lies in helping businesses get found in their local market through effective digital marketing strategies.  You can follow Milton on IG: @unclmiltybjj or @blackbeltdigitalmarketing or online at www.bbdigitalmarketing.com or www.jiujitsudummies.com The BizJitsu Podcast is sponsored by Union Staffing Group, a full-service boutique recruitment firm that unites great companies with high-performing sales, marketing, and operational talent.  Follow us on Instagram: @BizJitsu_Podcast | @vincepacleb | @archie_dane Chapters 00:00 Introduction and Background 01:15 Getting the Black Belt and the Journey 04:22 Starting a Jiu-Jitsu-Based Business 09:43 Transitioning to Jiu-Jitsu-Related Marketing 18:26 Helping Businesses Establish a Local Presence 25:29 Importance of Google Business Profile 30:40 Building Out Directories and Online Presence 37:44 Paid Advertising and Long-Term Value 39:50 Cleaning up the Google Business Profile 46:06 Building a Google Business Profile for a Barber 52:38 The Importance of Google Business Profile 58:19 The Power of Reviews 01:03:19 The Role of an Outsourced Marketing Team 01:15:26 Daily Routine and Remote Work 01:18:50 Milton's Daily Routine 01:19:37 Working for Yourself vs. Working for Someone Else 01:21:10 Jiu-Jitsu and Personal Time 01:24:15 Reading Habits 01:26:34 Future Plans for the Podcast and Black Belt 01:32:35 Learning from Other Jiu-Jitsu Practitioners 01:36:26 Impact of Jiu-Jitsu on Milton's Life 01:43:51 The Importance of Google Business Profiles 01:45:16 Inviting Guests to the Podcast