Mimmo Franzone, Longos Supermarkets and Kim Chackal, Equifruit - EP128

In this episode of The Produce Industry Podcast with Patrick Kelly we have our Choice Sponsor Equifruit and Longo's Supermarkets. Kim Chackal brings a dynamite connection to the podcast today with Mimmo Franzone, Sr. Director of Produce and Floral of Longo's. Mimmo has a 20 year track record in the produce industry through retail and international experience. Today we chat with Kim and Mimmo about the bold move that Longo's and Equifruit engaged in creating Longo's to be the only grocery chain in North America to be 100% Fairtrade conventional and organic bananas in their stores.  As Mimmo said "Changing the world ONE Fairtrade banana at a time!" The conversation will go into marketing in and out of the stores, sourcing, connecting with guests, and the overall experience of paying farmers fairly and the rules of Fairtrade.  Join us during Fairtrade month here in the states and Thanksgiving in today in Canada.  FANCY SPONSORS: Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com,  Noble Citrus: https://noblecitrus.com & Buck Naked Onions/Owyhee Produce, Inc.: http://www.owyheeproduce.com CHOICE SPONSORS: Equifruit: https://equifruit.com, Arctic® Apples: https://arcticapples.com and Golden Star Citrus, Inc.: http://www.goldenstarcitrus.com STANDARD SPONSORS: Indianapolis Fruit Company: https://indyfruit.com and John Greene Logistics Company: https://www.jglc.com --- Support this podcast: https://podcasters.spotify.com/pod/show/theproduceindustrypodcast/support