Mina G. Yacoub, PharmD, BCPS – Founder & CEO, Qik Productions

Patients often leave a healthcare appointment with the right information—but not the understanding they need when questions arise later.In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Mina G. Yacoub, PharmD, BCPS, Founder & CEO of Qik Productions, to discuss one of healthcare's biggest blind spots: what happens after the patient leaves.Drawing on her experience as a pharmacist, Mina shares why patient education shouldn't end at the point of care and how healthcare organizations can improve outcomes by delivering educational content when patients need it most. She also explains how engagement analytics can strengthen patient education without losing the human connection, the challenges of building a healthcare startup, and why solving the right problem matters more than selling the right product.Whether you're a behavioral health leader, clinician, or healthcare innovator, this conversation offers practical insights into improving patient understanding and engagement beyond the exam room.In this episode, you'll learn: Why patients forget critical healthcare information after appointments  How continuous education improves patient understanding and adherence  Using engagement analytics to strengthen patient education  The biggest lessons from building a healthcare startup  Why successful organizations focus on problems before solutions  How digital education is changing the future of patient care