Mind the (Generation) Gap: The Principal Financial Well-Being Index

How’s this for role reversal – Gen X and Baby Boomer business owners stand to learn a lot from (…wait for it) – Millennial business owners. That’s the conclusion of a survey of 600 American small businesses conducted for The Principal Financial Group, a Fortune 500 financial services company based in Des Moines. Amy Friedrich, a senior vice president at The Principal who helps oversee the Index, shares the survey results and her analysis this week with host and reputation coach Dean Rotbart. They may be younger than their Gen X and Baby Boomer peers, but Millennial-generation business owners are doing astonishingly well and also crushing it when it comes to work/life balance. When compared to earlier generations of entrepreneurs, The Principal discovered that Millennials are working fewer hours, providing extra and innovative employee benefits, and projecting a higher level of optimism. An article featuring a partial transcript of Dean's interview can be found on Martin’s Business Milestones at: http://wp.me/p770YJ-dq.   “Millennials are demonstrating they’re a new driving force as business owners,” says Friedrich. “Between working fewer hours, more growth and higher optimism, millennial business owners are a force to be reckoned with.” Photo: Amy Friedrich, The Principal Financial Group Posted: March 14, 2016 Monday Morning Run Time: 40 minutes 30 seconds Want to learn how to turbocharge your personal or business reputation? Schedule a 30-minute FREE phone consultation with reputation coach and Monday Morning Radio host Dean Rotbart: 1-303-296-1200. Limited slots now booking for March and April 2016.