MIND YO' LIFE - Culture & Community: How Bloom Magazine Evolves After 20 Years

In this episode of Mind Yo' Life, recorded inside Morgenstern's Bookstore Podcast Studio in Bloomington, Andrew sits down with Malcolm Abrams (founder, editor and publisher) and Cassaundra Huskey (executive publisher) of Bloom Magazine—two leaders guiding a local publication that's entered its 20th year of serving the Bloomington community.   Malcolm shares how his career in New York publishing and his discovery of Bloomington in 2005 laid the foundation for creating Bloom Magazine, which began in August 2006 and is now celebrating two decades of storytelling. Cassaundra explains how she joined the magazine in 2018 as associate publisher and rose to executive publisher, bringing her background in sales, real estate valuation, and community engagement to the mission of the magazine.   Together, they discuss how the publishing industry has changed—print vs digital, audience expectations, advertising models—and how Bloom Magazine has adapted while staying true to its roots: local culture, arts, food, community, and storytelling. They dig into how visuals and narrative work hand-in-hand—why compelling imagery matters just as much as thoughtful writing in making a publication that stands out.   Whether you're curious about how an independent magazine survives and thrives in the digital age, or interested in how image and story drive engagement in any media business, this episode delivers. If you believe in the power of telling real stories, building community through content, and making print still matter in a digital world—this conversation is for you.   https://www.magbloom.com/           Podcast Studio Sponsor Podcast Sponsor   Podcast Sponsor JF WALKER INVESTMENTS 812-327-0889