Mind Your Business: How a sneaker custom artist built a real business

Turning creativity into income isn’t easy, especially when every product is handmade. So what does it take to turn a side hustle into a viable business? On the Breakfast Show, Billy Chow, founder of Velvethoop Customs, breaks down how he identified a niche in sneaker customisation, priced his work, managed demand, and built a sustainable creative business.See omnystudio.com/listener for privacy information.