Mind Your Business: How consumer behaviour is transforming Asia’s frozen food industry

Lamb Weston has supplied fries to restaurants worldwide for decades, but its decision to enter the Singapore retail market marks a major strategic shift. The Breakfast Show invites Jeevan Dass, Senior Commercial Director for Asia Pacific, Lamb Weston to discuss what this move signals about Asia’s evolving F&B landscape, how consumer expectations are changing, and the innovations shaping the next generation of premium frozen foods.See omnystudio.com/listener for privacy information.