Mind Your Business: Why scents could be your brand’s secret weapon

Scents can boost sales and shape memories, but how do you turn that into a business? Join the Breakfast Show as they speak to Dayyan James (DJ), founder of CocosBotanica, as he shares how he grew from skincare into scent marketing, what it takes to design fragrances that work, and the lessons behind running a dual business model.See omnystudio.com/listener for privacy information.