Mindful Consumption

JV and Erwin talk about Mindful Consumption. Sometimes the things that are good for us cost a lot more. This is not saying that the more expensive something is, the "better" it is for you... cause it's not. Instead, your choices and purchases are a reflection of your morals and ethics. It's wrong to put down those who eat organic vs. conventional food or gas cars vs. electric cars. Just cause you do "nicer" things doesn't make you a good person.