Mine the Private Label and National Brand Gap

from Circana Unpacked · host iriworldwide

While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings.

Episode metadata supplied by the publisher feed · Published May 25, 2022

Embed this episode

Attribution link and audio player

NOW PLAYING

Mine the Private Label and National Brand Gap

0:00 20:26

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Enterprise Apps Unpacked Informa TechTarget ERP Confab features in-depth conversation concerning the vendors, trends, and technologies driving the enterprise resource planning market. TechTarget’s resident ERP expert Dave Essex chats with the C-suite executives, industry insiders, and expert observers, exploring everything ERP, from the factory floor to the metaverse, and everything in between.

Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 20 minutes long.

When was this Circana Unpacked episode published?

This episode was published on May 25, 2022.

Can I download this Circana Unpacked episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!