Mine the Private Label and National Brand Gap

What this episode covers

While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 20 minutes long.

When was this Circana Unpacked episode published?

This episode was published on May 25, 2022.

What is this episode about?

While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI,...

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