Minerva Sánchez (SEO Manager de PcComponentes): “Mi reto es llevar el SEO a TODA la organización” [251]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

¿Cómo será eso de gestionar el SEO de un gran proyecto ecommerce como PcComponentes? El mayor ecommerce B2C de España, con ventas de más de 500 millones de euros al año, siempre con el SEO muy bien trabajado. Y venga, te ponen a liderar eso, SIN PRESIÓN… Vamos a ver cómo lo lleva Minerva Sánchez, SEO Manager de PcComponentes desde hace casi 7 años. ¿Cómo se organizan? ¿Siguen apostando por AMP? ¿Trabajan su estrategia internacional con dominio único o multidominio? ¿Los grandes también lloran? ¿Les está bajando también a ellos el tráfico orgánico? ¿Cómo preparan el SEO de Black Friday? Y cómo cree que le afectará a su día a día la irrupción de la Inteligencia Artificial? Enlaces de interés: [Beloved sponsor] Revoluciona tu marca con el Estudio Creativo Kofumedia: https://bit.ly/kofumedia Webinar con Ricardo Tayar (Flat 101): Ebook de Upskilling y Reskilling de M4C Academy: https://academy.marketing4ecommerce.net/ebook-upskilling-reskilling/ Accede a todo M4C Academy por 19€/mes (229€ al año) con el cupón PODCAST: https://bit.ly/academy-podcast)

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This episode was published on May 1, 2023.

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