Mingle Mocktails: Embracing the Alcohol Free Movement with Founder Laura Taylor

Amidst a thriving tech career with industry giants like Accenture and IBM, Laura was quietly fighting a personal battle with alcoholism. Determined to quit alcohol for good, she faced a new challenge: finding a delicious non-alcoholic drink at social events. This struggle often left her feeling uncomfortable and out of place. Realizing she wasn't alone in this, Laura created Mingle Mocktails—a vibrant line of fun and flirty mocktails designed to shatter the stigma and isolation of abstaining from alcohol, no matter the reason. Crafted to taste great, Mingle Mocktails reimagines your favorite cocktail flavors with zero alcohol and fewer calories. Since 2017, Laura has grown Mingle Mocktails into the fastest-growing non-alcoholic spirits brand in the industry. In this episode, Laura also discusses:Building Mingle from the ground upHow the health and wellness movement promoted the desire for better for you replacementsHelping to build the category of adult non-alcoholic beveragesExpanding into the nation’s top retailers including Whole Foods, Target, CVS, etcThe social impact of abstaining from alcohol and how young people are at the forefrontTheir organic partnership with Bethenny FrankelWe hope you enjoy this episode and gain valuable insights into Laura’s journey and the growth of Mingle Mocktails. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Mingle Mocktails at www.minglemocktails.com and on Instagram at @minglemocktailsThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coLooking for just Creative? Lacking design bandwidth or top tier design?Creative Assets is a design studio specializing in creative for brands. Curious if Creative Assets is right for you? Learn more at Creativeassets.agency