Mini-pod: How will the Paris Olympics do?

This episode of the Sports Media Podcast with Richard Deitsch features Austin Karp, managing editor/newsletters for Sports Business Journal and CNBC Sports Business reporter Alex Sherman. In this podcast, we discuss the Paris Olympics and whether we think it will rate viewership-wise; the celebrity push during the Games; whether Peacock can gain subscribers from it; the upcoming Olympic cycle and why it is advantageous for NBC Universal; the WNBA's media rights deal and what it means and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.