Mini-pod: NCAA Tournament viewership and the Caitlin Clark Effect

This episode of the Sports Media Podcast features Austin Karp, managing editor/digital for Sports Business Journal, and Jon Lewis, the founder and editor of Sports Media Watch. In this podcast we discuss viewership for the men’s and women’s tournament; the incredible numbers put up by Iowa-LSU and UConn-USC; what Caitlin Clark means in terms of overall viewership; whether the women’s viewership numbers will carry over to next year; the impact of the men’s Final Four being on cable; the UFL viewership, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify and more.