Mini-pod: The NCAA Tournament viewership numbers and the Caitlin Clark Effect

This episode of the Sports Media Podcast features Jon Lewis, the founder and editor of Sports Media Watch. In this podcast we discuss viewership for the women’s and men’s tournament; the incredible numbers put up by the South Carolina-Iowa final; what Iowa's Caitlin Clark meant in terms of overall viewership; whether the women’s viewership numbers will carry over to next year; the impact of the men’s Final Four being on cable; what can change the trajectory of men’s viewership; ABC’s terrible programming decisions and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify and more.