MINI: Wie man Kult im Kleinformat baut - Petrol Head

What this episode covers

Nach einer verlängerten Sommerpause meldet sich Petrol Head zurück – und wie! In dieser Folge geht es nicht nur um Autos, sondern auch die Geburtsstunde eines neuen Podcast Projekts: Brand Geheimnis. Bevor wir aber tief in die Markenwelt eintauchen, geht’s um Geschichte, Gefühl und Geschwindigkeit – was der MINI mit Teekannen zu tun hat, und wie BMW seine Marke zwischen Retro-Charme und Elektro-Zukunft neu erfindet. Eine Story über Herkunft, Haltung und die Magie kluger Markenführung – mit einem Abstecher zur DMZ, zu Chung Ju-yung und in die Zukunft der Mobilität.

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Frequently Asked Questions

How long is this episode of Petrol Head?

This episode is 21 minutes long.

When was this Petrol Head episode published?

This episode was published on July 17, 2025.

What is this episode about?

Nach einer verlängerten Sommerpause meldet sich Petrol Head zurück – und wie! In dieser Folge geht es nicht nur um Autos, sondern auch die Geburtsstunde eines neuen Podcast Projekts: Brand Geheimnis. Bevor wir aber tief in die Markenwelt eintauchen,...

Can I download this Petrol Head episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.