Minimist: "Amazon" für Second Hand - Full Circle

What this episode covers

Das Wiener Start-up hat eine KI-Scanner-Software entwickelt, die Kleidungsstücke in unter einer Minute fotografiert, beschreibt und bepreist – und Second-Hand-Verkauf so einfach machen will wie Shoppen auf Amazon. In Großbritannien arbeitet Minimist bereits erfolgreich mit Charity-Shops zusammen, die nach wenigen Monaten viermal so viel verkaufen wie zuvor. Mit einer Million Euro frischem Investorenkapital will Gründerin Anna Greil die Quote auf Plattformen in fünf Jahren von zehn auf 50–60 Prozent heben. Kreislaufwirtschaftsexpertin Karin Huber-Heim bringt den größeren Rahmen: Warum braucht es greifbare, lokale Projekte für den Systemwandel – und was soll der geplante EU Circular Economy Act eigentlich ermöglichen? Schaffen wir den Kulturwandel, dass wie "neu" als "neu für mich" und nicht als "neu produziert" begreifen? Eine unbequeme Frage bleibt offen: Kaufen wir am Ende insgesamt mehr, nur weil wir uns mit „es ist ja Second Hand" beruhigen?

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How long is this episode of Full Circle?

This episode is 38 minutes long.

When was this Full Circle episode published?

This episode was published on June 1, 2026.

What is this episode about?

Das Wiener Start-up hat eine KI-Scanner-Software entwickelt, die Kleidungsstücke in unter einer Minute fotografiert, beschreibt und bepreist – und Second-Hand-Verkauf so einfach machen will wie Shoppen auf Amazon. In Großbritannien arbeitet Minimist...

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