Minimum Viable Experimentation

Product experimentation is full of potholes for companies of any size, given the number of pieces (tooling, culture, process, persistence) that need to come together to be successful. Vijaye Raji (currently Statsig, formerly Facebook + Microsoft) and Sean Taylor (currently Motif Analytics, formerly Facebook + Lyft) have navigated these failure modes, and are here to help you (hopefully) do the same. This convo with Tristan + Julia is light on tooling + heavy on process: how to watch out for spillover effects in experiments, avoiding bias, how to run an experiment review, and why experiment throughput is a better indicator of success than individual experiment results. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com.  The Analytics Engineering Podcast is sponsored by dbt Labs.