Minisode: Don't Promote Something That's Working Against You

I'm betting when you read this title, you thought: "I'm proud of my book!" But we aren't talking about your book, we're talking about the things you may not have considered - like a social media channel you hardly ever use that's still in your signature line or on your website, or a release date announcement that's long since expired... as we often say: Details matter. In this episode we're breaking down what to pay attention to, and what you may have overlooked that's making you look less professional than we know you want to be!  August Promotion:A lot of companies offer Amazon Optimization – we do it better.Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.But fortunately for you, we’ve figured it out.Save $100 by using code AUGUSTPODCAST.Find out more here! Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.