Minisode: Don't Promote Something That's Working Against You

I'm betting when you read this title, you thought: "I'm proud of my book!" But we aren't talking about your book, we're talking about the things you may not have considered - like a social media channel you hardly ever use that's still in your signature line or on your website, or a release date announcement that's long since expired... as we often say: Details matter. In this episode we're breaking down what to pay attention to, and what you may have overlooked that's making you look less professional than we know you want to be!  August Promotion:A lot of companies offer Amazon Optimization – we do it better.Most people don’t realize Amazon is a search engine – and it needs to be treated like a search engine – not simply an online bookstore.Keywords and categories may seem obvious when picked the old fashioned way, but Amazon is cutting edge, so are its systems, and its shoppers know what they want and they don't want to waste time. Third party apps and keyword aggregators are not the answer to figuring out how real people are using Amazon to find books they actually end up buying.But fortunately for you, we’ve figured it out.Save $100 by using code AUGUSTPODCAST.Find out more here! Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.Please leave a review on Apple Podcasts!Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.Rate the podcast: Click on the stars to give the podcast a rating.Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: info@amarketingexpert....