EPISODE · Apr 1, 2022 · 6 MIN
Minisode: Why "Good Enough" and "Everyone Loves It" are Dangerous
from Book Marketing Tips and Author Success Podcast · host Penny Sansevieri and Amy Cornell Author Marketing Experts, Inc.
"I know enough people who will buy my book I don't have to worry about marketing it!" If you've said this you're not alone, but you're also not setting yourself up for real success. Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it" and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping into low hanging fruit. And nothing is good enough if you haven't done everything. If you haven't used a good editor, it's not good enough. If you haven't hired a good book cover designer, it's not good enough. See the other trend here?Listen to our discussion about this to figure out the best ways to avoid these pitfalls and why our honesty is really going to set you and your book up for the best chances at success! April Promotion:Book covers matter, more than a lot of authors realize. So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- let us help!Rate and leave a review for the show, forward a confirmation or screenshot of your live review to [email protected] and get a discount code for our Book Cover Collaboration!Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.
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"I know enough people who will buy my book I don't have to worry about marketing it!" If you've said this you're not alone, but you're also not setting yourself up for real success. Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it" and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than si...
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Minisode: Why "Good Enough" and "Everyone Loves It" are Dangerous
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