Ministry of Common Sense - This Working Life

What this episode covers

Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”? Brand and culture transformation expert Martin Lindstrom, walks us through how to bring common sense back into our workplaces by establishing what he calls a “ministry of common sense”. Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air but he started this movement in what traditionally has been a bastion of bureaucracy, banks.

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Frequently Asked Questions

How long is this episode of This Working Life?

This episode is 25 minutes long.

When was this This Working Life episode published?

This episode was published on July 31, 2022.

What is this episode about?

Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”? Brand and culture transformation expert Martin Lindstrom, walks us through how to bring common sense back into our workplaces by establishing what he...

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