Ministry of Common Sense

from This Working Life · host Australian Broadcasting Corporation

Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”? Brand and culture transformation expert Martin Lindstrom, walks us through how to bring common sense back into our workplaces by establishing what he calls a “ministry of common sense”. Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air but he started this movement in what traditionally has been a bastion of bureaucracy, banks.

Episode metadata supplied by the publisher feed · Published Jul 31, 2022

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Ministry of Common Sense

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